Being the go-to business for buying real estate means you’re going to get referrals from past sellers, real estate agents are going to keep you on speed dial, and contractors are going to beg to work with you. When this happens, you’ll know you’ve dominated your market.
Most posts we run across are missing critical elements to drive engagement. Adding these elements isn’t hard, but it does mean you have to know what to add so you can increase engagement.
Engagement is one of the most important metrics you can track to know how your social media efforts are performing. The more engagement, the more connection. The more connection, the more relationships, trust, and authority you build for your company. Everything you put online is a reflection of you and your business.
Let’s talk about how to turn up the heat on your social media posts so you can dominate your market!
Make Sure They Know Your Name
People like to do business with people. That’s especially true when it comes to working with motivated sellers. Working with a company can feel impersonal and it’s hard to trust a faceless entity. We recommend that you use a personal name in your messages along with your business name.
Example:
- Original post: Don’t gamble with your house sale. We buy homes in as-is condition and our offers are rock solid.
- Customized: Don’t gamble with your house sale. We buy homes in as-is condition and our offers are rock solid. When you need a sure thing, Jeff at Real Estate Pros is your guy!
Be the Local Expert
Real estate is a local activity for most of the professionals we work with. Your agents have farms they work that allows them to specialize and relate to the neighborhoods they serve. Contractors have a certain radius they work in so they’re able to be on the job site quickly if anything comes up.
As investors, it’s important for us to make sure our audience knows what areas we serve too. So make sure to add localization to your post text. Don’t forget to make posts that include photos and information about events, landmarks, or other local identifiers in your posts. These will all help legitimize you as an expert in the communities you’re serving.
For your marketing posts, adding localization helps sellers, agents, and contractors identify where you’re at and how you can to work together.
Example:
- Original post: Don’t gamble with your house sale. We buy homes in as-is condition and our offers are rock solid. When you need a sure thing, Jeff at Real Estate Pros is your guy!
- Customized: Don’t gamble with your house sale. We buy homes in as-is condition throughout San Diego county and our offers are rock solid. When you need a sure thing, Jeff at Real Estate Pros is your guy!
Don’t Forget a Call to Action!
A call-to-action is simply telling the reader of your ad or post what they should do next in order to take action. Sounds simple, but it is essential and often missed. Every post should have a call to action. (Exceptions to that rule might be a holiday post.) Be very specific about the action you want them to take. It could be a phone call, a click on a link to learn more, or even a request for engagement (“Hit like if you agree!”)
Example:
- Original post: Don’t gamble with your house sale. We buy homes in as-is condition throughout San Diego county and our offers are rock solid. When you need a sure thing, Jeff at Real Estate Pros is your guy!
- Customized: Don’t gamble with your house sale. We buy homes in as-is condition throughout San Diego county and our offers are rock solid. When you need a sure thing, call Real Estate Pros today at 555-1234 and ask for Jeff.
Let’s Summarize
Make our awesome posts even better by adding some important specifics to the post text.
- 1. Add a person’s name and company name
- 2. State the market, city, zip, or county you serve
- 3. Include a call to action – “Call us now at 555-1234”
That’s a wrap! Now go dominate!