It’s no secret that networking is one of the most powerful business-building strategies you can implement. In this post, we’ll explore how to use online networking to build strong relationships and connections to many professionals to get your deals found, funded, and sold.
While all networking activities take time and dedication, online networking is a much faster process than its in-person counterpart. However, there are some nuances to online networking that when done will ensure that your relationships are able to make the leap from online to actionable results.
Build Trust
While our followers are eager to make new connections, they are looking to build their business with people they like and trust. All too often, we assume that people who like us, follow us, or link-in with us are ready to get down to business. But that’s simply not true. Though they’re open to connecting, they also want to know what kind of person you are before engaging in a business transaction. When posting on social media, take some extra time to put up content that resonates with who you are as a person.
Show Your Connections Appreciation
Take a moment to share posts from the people you’re connected with. Let them know that you like their post enough to share it with your network.
Engagement, the Ultimate Ice-Breaker
Be a masterful conversation starter and keep up the momentum. Breaking the ice with a new audience is one of the hardest things to do online where most folks are scrolling through their feeds at more than 55 miles-per-hour. You need to consistently post engaging content that will get them to stop. Polls, advice-seeking questions, and anything that gets your audience to stop scrolling to answer is going to help you gain traction and help you begin meaningful conversations.
Show More, Tell Less
If HGTV and all the home flipping shows have taught us anything, it’s that people are intensely curious about what we do. Take advantage of this by posting updates in your business that show off the quality of your workmanship. Behind the scenes posts of how you’re overcoming a structural challenge, or how your team is implementing systems to be more efficient are all intriguing. The best part is that instead of simply saying you are a professional business you’re showing it.
If you’re wondering where to start, let us help! Our monthly content plans for real estate investors are beautifully designed with thoughtful messages to help you connect with your audience and other investors or wholesalers.