If you’re a real estate investor who’s been using social media and not getting any traction on your posts, I have one question for you: Are you showing up as a leader?
Being a leader doesn’t mean you have the most experience, the largest audience, or the loudest voice. It means showing up consistently and with good character. Let’s talk about consistency first because without it…why even bother?Consistency
As real estate investors, we have the privilege of helping people solve the problems they have be it a tough divorce, probate, or some other financial crisis. You also have the responsibility of guiding them through the best way to deal with their house in order to solve their problems. Don’t forget that their house is most likely the biggest financial investment they will ever make in their life — there’s a lot on the line!Character
The second trait of showing up as a leader is having good character. Showing up with character means being a human with honor, integrity, and morals.A Business Doesn’t Have Character
A business doesn’t have character and that is why I take a stand against “We Buy Houses” posts for the most part, (and you should too).Be a 3-Dimensional Person
These types of posts do not impart anything about your character or personality. I want to build trust and rapport long before I ever give an offer. You need to show up on social media with a face, family, pets, great taste in local restaurants (and an occasional McDonald’s cheat shows just how human you are). These types of posts also prove that you are a part of the local community and that you are 3-dimensional – not just a business. Use your posts to educate about your process, your expertise, and most importantly your WHY. Not the WHY about your own financial freedom and early retirement, but the reason that you chose to help distressed homeowners. In other words, show you care.Need More Traction from Your Social Media?
Become a leader and the results will come in the form of referrals and opportunities.
If you’re struggling to be consistent, or need some good ideas about what to post, send me a DM on Instagram @reisocial for some free resources to get you started.