Video creates the highest engagement across all social media platforms. Of course, we’ve made sure you can post and schedule videos through your Social Dashboard, and this guide will help you get started so you look like a pro!
Video marketing when done well is the best way to convert viewers into sellers. Over 70% of marketers claim that video produces more conversions than any other content. That is because video is more engaging, more memorable, drives more traffic. Marketing with video is already important, and only getting more popular. In 2020, 92% of marketers say that video is an important part of their marketing strategy. This has grown from 78% in 2015, showing that the importance of video is only growing.
Doing Video Right
Social Media Today has amassed some impressive statistics as well.
- LinkedIn users are 20x more likely to share a video on the platform than any other type of post
- Pinterest users are 2.6x more likely to make a purchase after viewing brand video content on the platform
- Video generates more engagement than any other content type on Instagram
Done right, video content can drive greater response than other social content types. But ‘done right’ is the key element.
Viewer Attention Span
It’s no surprise that our attention spans have become shorter and shorter. Between email, social media, and trying to keep up with multiple tasks we aren’t able give any one thing much of our attention before we’re pulled in another direction.
As a general rule, your videos should be short, only about 60 seconds at the most. You’d be surprised at how much you can cover in less than a minute! Now, with that said, keep in mind that there are some messages that might take longer. For anything over 60 seconds you really need to plan for the social network, you’re going to post to.
File Size Considerations
Videos tend to create very large files. The longer they are, the bigger they get which is why all the social media platforms limit the size you can upload to their server and they vary greatly from platform to platform. If you exceed the time limit, your video will get cut off.
Here’s a quick overview of those limits:
- Google My Business: 30 seconds
- Instagram: 60 seconds
- LinkedIn: 10 minutes
- Facebook: 240 minutes
Pro-Tip
If you find these time limits to be too short, create a 30-second intro video you can use on all your services and link them out to YouTube for the full-length video.